Seth Goldstein | Digital Marketing Dive

Episode 28 – How to be Creepy and Get More Customers

Seth Goldstein on February 17, 2020

This week we’re talking about being a total creep.What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.

Speaking their language. Use the words that they use, not industry jargon.
Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.

This week we’re doing our favorite Internet finds:

Shawn: Put your phone away for a little bit

Seth: HIO Social — Hit It Off — Business Networking App

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!

Episode 27 – Google Analytics for Small Businesses (Rant Included)

Seth Goldstein on February 3, 2020

This week we’re talking about practical Google Analytics for Small Businesses.

Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
Traffic by Source – look at what area is getting you traffic compared to previous time frames
Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
Bounce Rate/time on site – if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
Traffic by Landing Page – This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.

This week we’re doing our favorite Internet finds:

Shawn: Instacart (fuck going grocery shopping)

Seth: The Creative Curve by Allen Gannett

So that’s it. It’s been fun! See you on the flip side!

Episode 26 – To Use Sharing Pods Or Not

Seth Goldstein on January 20, 2020

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: How make sure your content get seen and engaged with on Social Media.

Start up a sharing pod on LinkedIn
Take specific people in photos on IG
Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network.

This week we’re doing our favorite Internet finds:

Shawn: Opti-Greens by 1st Phorm

Seth: Product Hunt & Firefox’s Newest Release version 70

So that’s it. It’s been fun! See you on the flip side!

Episode 25 – New Years Edition

Seth Goldstein on January 6, 2020

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about setting your digital marketing goals for the new year.How do you plan on making 2020 rock for your business online?What channels should everyone pay attention to in 2020?

Depend less on Facebook
Instagram
LinkedIn (if appropriate)

Setting up a content calendar

DigitalMarketingDive.com/calendar

Finding a scheduling service like Buffer and find good articles to post throughout the week/month

Blog on a regular schedule. It doesn’t have to be long posts.
Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with.

This week we’re doing our favorite Internet finds:

Shawn: Pre-Suasion by Robert Cialdini
Seth: The Internet Archive and the Wayback Machine

So that’s it. It’s been fun! See you on the flip side!

Episode 24 – Tomas Keenan – Unf*ck Your Business

Seth Goldstein on December 23, 2019

We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more. Tom also recently wrote the book “Unf*ck Your Business”, which takes you through his journey building up his business and what he’s learned along the way.

Welcome Tom. Thanks for coming on the show!

This week we’re doing our favorite Internet finds:

Shawn: Closer Memes: A quick course on how to market your business using memes.

Seth: Buffer App: A smart way to schedule your posts on Social Media. (Though FB wants it natively published. Go figure. Fuck Zuck*) *We already have the explicit tag. LOL

Tom: Loom.com

Episode 23 – Looking BEYOND What You “Know”

Seth Goldstein on December 9, 2019

Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there for 40+ minutes daily.)

This week we’re doing our favorite Internet finds:

Shawn: OnPageChamp

Seth: Crystal

Episode 22 1/2 – Amy Landino Interview – Good Morning Good Life

Seth Goldstein on December 6, 2019

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we’ll get more into that in our chat.

Welcome Amy!

How did all of this get started? How did you find you way to this life?
First off, how’s your sidekick, Lucy the beagle? I hear she’s sleeping better and in daycare! What a change!
What made you decide to write Vlog Like A Boss?
You’re also the host/creator of the Details Therapy Podcasts. Tell us about that.
What’s the new book about and how did the idea of it come about?
Other than your second book anything else exciting coming up?
- How did you find your way into speaking as a career?
- What was it like to be on Creative Live?
- Tells us more about your other business Aftermarq?
- What is Vlog Boss University?

This week we’re doing our favorite Internet finds:

Shawn: Unf*ck Your Business by Tomas Keenan

Seth: Yubikey – Two factor physical dongle to secure your online life.

Amy: Daily Stoic by Ryan Holiday

Well that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

Episode 22 – Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?

Seth Goldstein on November 25, 2019

Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?

LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how higher education is a waste of time and a scam.

This struck a chord with Seth.Let’s discuss in the context of digital marketing etc.

(Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it.
Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes?
IF you decide college is NOT the right solution, what are some alternatives for education?
Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.)
Any number of reputable “Gurus”
BE CAREFUL… Lots of snake oil
Content by Frank Kern
Follow reputable thought leaders…
Ted Rubin
Brian Sollis
Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP)
Try to sell something you’re good at on Facebook and lose money doing it, lol.

This week we’re doing our favorite Internet finds:

Shawn: Jordan Belfort Interviews Marshall Sylver

Seth: SiteKit by Google and HTTPArchive.org

Special Episode 21 1/2 Buy My Shit – When and How To Pitch On Social Media

Seth Goldstein on November 6, 2019

Topic: Buy My Sh*t… when is the appropriate time to “pitch” online?

Why do people think it’s ok to jump right into the pitch?

How to position an offer on social media
How to position an offer in search engines
What should be in a pitch, if it’s the right thing to do.

This week we’re doing our favorite Internet finds:

Shawn: Sistrix Instagram Hashtag Generator + Carvana

Seth: Check out the conversations on LinkedIn having to do with this topic.

Post 1 / Post 2

Also here is my blog post about the virality of the two posts on LinkedIn.