It’s February! It’s hard to believe we’re in the second month of 2021 and still in this “Groundhog Day” type of environment. Hopefully with the vaccines out in the wild things will open up a bit and be safer for everyone.
On a happier note, Happy Valentines Day. Now more than ever tell those who you care about that you love them.
As always, we want to hear from you. If you have an article/blog post you’d like us to highlight in the next issue, please send it our way.
Editor of Insights on Marketing and Principal Creative Director at Goldstein Media
Ps. Want to get a virtual coffee and talk about your marketing needs? Schedule time with me here.
The Digital Marketing Podcast Is Back!
- Core Web Vitals report: 28 Ways to supercharge your site (Search Engine Watch)
Core Web Vitals and page speed are going to be a major ranking factor this year. Come May, Core Web Vitals are going to be a thing and something to pay attention to. Start studying up on it now.
- Go Zoom Yourself (Michael Piperno)
Michael is a business coach and colleague of mine. He knows his stuff and his tips about Zoom are spot on.
- Why you should resist the urge to multitask during Zoom meetings (Fast Company)
We’ve all done it, but it’s not a good thing. This article explains why.
- Forget Zoom happy hours. Here are 4 livelier ways to socialize remotely (Fast Company)
If you’re getting sick of just chatting on Zoom. Here are some great options.
- Timeless SEO tips: 6 universal SEO tactics that never go out of fashion (Yoast)
These truly are some good solid timeless tips!
- Google On Mobile-First Indexing For Separate Mobile URLs (Search Engine Roundtable)
It amazes me that companies and web designers/developers are still doing mobile-specific subdomains for sites when responsive is really the easier way to go.
- Brave browser takes step toward enabling a decentralized web (The Verge)
Interplanetary File System (IPFS) looks to be really cool and a new way of connecting. Brave is the first browser to make it accessible.
- Making the argument for nofollow links in SEO (Search Engine Watch)
There are reasons for nofollow link, but the uses are sparce. The web is built on bots/spiders going through links to find new pages to index. When you nofollow a link you’re stopping the spider from going to that page, well in theory. I generally reserve nofollow links for sponsored or affiliate links.
- How To Add Interactive Content To Your WordPress Site (WPExplorer)
This article has some great tips on some interactive content for your WordPress site.
- 5 SEO Experts Share Predictions for 2021 (Seige Media)
A great episode on what 2021 has to bring for all of us in the way of SEO.
- Eight great ways to audit your e-commerce site’s SEO (Search Engine Watch)
Some great tips on how to optimize your e-commerce site.
- Anne Schmidt: Monetizing Your WordPress Blog the Smart Way (WordPress.tv)
A great video from WordCamp San Antonio 2020 virtual where Anne Schmidt walks you through monetizing your blog.