Episode 20 – Why Digital Marketing is a marathon, not a sprint (and how to win)

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

Okay on to the show…Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

We have a great episode for you today!

“Why Digital Marketing is a marathon, not a sprint (and how to win)”

Discussion points:

1. The reputation factor- getting leads requires a certain amount of social proof that will come with time. People want to research.

2. There is a lot of testing involved.- any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate.

3. People will watch from a distance if it’s not an emergency- this is why hot/cold is so damaging.

This week we’re doing our favorite Internet finds:

Shawn: Wondershare Filmora

Seth: Protonmail // ProtonVPN

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!

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