Episode 25 – New Years Edition

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.This week we’re talking about setting your digital marketing goals for the new year.How do you plan on making 2020 rock for your business online?What channels should everyone pay attention to in 2020?

  • Depend less on Facebook
  • Instagram
  • LinkedIn (if appropriate)

Setting up a content calendar

Finding a scheduling service like Buffer and find good articles to post throughout the week/month

  • Blog on a regular schedule. It doesn’t have to be long posts.
  • Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with.

This week we’re doing our favorite Internet finds:

Shawn: Pre-Suasion by Robert Cialdini
Seth: The Internet Archive and the Wayback Machine

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

So that’s it. It’s been fun! See you on the flip side!

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