Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
This week we’re talking about being a total creep.What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.
- Speaking their language. Use the words that they use, not industry jargon.
- Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
- Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.
This week we’re doing our favorite Internet finds:
Shawn: Put your phone away for a little bit
Seth: HIO Social — Hit It Off — Business Networking App
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at firstname.lastname@example.org. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!