Episode 6 - Local SEO and Reputation Management

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

We have a great episode for you today.

Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important.

• Local SEO Importance
• According to Google, 46% of searches now have a ‘local intent’.
• “Near Me” searches
• Using Google My Business and Bing Places to boost your business in the SERPs
• Different features on both platforms. Utilize them all
• Post snippets from your blog posts on GMB and link back to your site for more details
• Post offers on both platforms to entice potential customers to patronize your business
• Get those citations correct and uniform across as many directories as possible
• Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny.
• 68% of consumers say they would stop using a local business if they found incorrect information in local directories.
• Do people use Bing for local searches?
• If they use the Edge browser on Windows 10 as their default and don’t change things, then yes.
• If they use Chrome, then they probably use Google
• Reputation Management Importance
• Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search.
• Watching your reviews and responding to both negative and positive ones is key
• Tips on getting reviews from your customers

As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week:

Shawn: Really Simple SSL

Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers.

Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

So that’s it. It’s been fun! See you on the flip side!

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