S2 E21 – Matt Medeiros on Podcasting for Business

In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-one of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting, but unfortunately her computer decided to self-destruct and she’s currently on the hunt for a new one. She’ll be missed, but will be back on next week.  Today we have Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. He also does the Castos podcast called Audience and the Random Show. Today we’re going to talk about podcasting and how it can be used for business to drive traffic to your site, increase ROI and brand awareness and so much more. Welcome Matt! Topics & Links This is a real thrill to have a veteran podcast on the show. Let’s dive into the podcasting side of your repertoire first. How did you first find your way into podcasting?Podcasting can be daunting for the average business owner. How do you suggest business owners and entrepreneurs get started with podcasting?Once a podcast is recorded and distributed, what tips do you have, from your experience as a podcaster and your work at Castos, for people getting the word out to the world about their show?Is podcasting something every business should invest in?Tell us a bit about Matt Report, Southcast FM, The WP Minute, and all the other content creation you do online.What do you think about Clubhouse and Twitter Spaces? Do you think the business owners should look at those platforms too? Outro: Well, that was so much fun Matt.  Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

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